2017 American Institute of Architects (AIA) Conference

Be Our Guest!

You are invited to be our guest at the upcoming American Institute of Architects (AIA) Conference on Architecture on April 27th – 29th in Orlando Florida.  Just download the courtesy expo pass and follow the online registration instructions.

AIA Pass

Stop by to see us in booth #1129.  We will have live demonstrations showing how easy it is to install our antique heart cypress paneling.  We will also be featuring our new finishes, colors and textures.

Introducing antique wood adds a warm, natural and relaxing feel to any room in your home or office. From sinker cypress paneling and ceilings to heartpine flooring and accents, the use of River-Recovered® and reclaimed wood in contemporary design is on the rise as consumers seek unique and sustainable products to personalize their work and living spaces.  Come see how we can help you upgrade your home or office!

Visit Goodwin at the National Trust for Historic Preservation Conference in Houston, Texas

Goodwin Company is excited to attend the National Trust for Historic Preservation conference in Houston Texas on November 15 – 18th.  If you are in the area, we invite you to stop by and say “hi” to Jeffrey in the Goodwin booth.  Jeffrey will be happy to give you a sneak peek at some of our new pre-finished wood.

Goodwin is proud to be part of the sustainable design and historic preservation community.  We have provided antique heart pine and heart cypress for many historic restorations over the years including:

  • Texas Governor’s mansion (Austin, Texas)
  • Louis Sullivan and Frank Lloyd Wright’s Charnley-Norwood Cottage (Ocean Springs, Mississippi)
  • The Queen and the Crescent Hotel (New Orleans)
  • The Historic Firestone Building (Gainesville, Florida)
  • The Portland Observatory (Portland, Maine)
  • Historic Train Depot (Gainesville, Florida)

Looking forward to seeing you in Houston!

Everyone Learned a lot at the NWFA Certified Sales Professional Class

The NWFA Certified Sales Professional Class held at Goodwin Company last week was well received by all. Even 40-year veterans such as Gary Smith of Custom Hardwood and myself garnered new knowledge and tips. Instructor Roy Reichow, National Wood Floor Consultants, was personable and engaging while sharing a great deal of expertise.

Roy drew wide eyes when he showed the class his “Stop Light” flyer explaining the relationship of relative humidity and flooring moisture content.  Jeffrey Forbes, Goodwin’s Marketing Coordinator said to me, “We need to save that flyer.”   The class was appreciative of the information.  I sympathized as I, too, felt the same after taking my first wood floor inspector class 15 years ago. Once you know everything that can go wrong when sales staff and installers are not informed and properly trained, it’s only natural to have a certain level of fear.

Roy restored a lot of confidence, however, when presenting his detailed Pre-Sale Checklist. In addition to the 180 technical slides from the National Wood Floor Association Class, Roy taught us how to document in-depth information about client preferences and site conditions to reduce the chance of a problem.

Goodwin Company is known for our precision milling and good fit. Roy complimented us on the design of our reclaimed engineered floor construction and how it avoids delamination in dry climates by placing the tongue and groove below the dark layer of the plywood that runs lengthwise. The lighter colored grain runs across the floor instead of down the length so can peel more easily.

Thanks Roy. You are a very helpful and entertaining instructor.  I think I speak for everyone when I say we certainly enjoyed your class!

Wood Flooring Sales Certification Class

The National Wood Flooring Association (NWFA) Sales Advisor Certification class is happening right now at Goodwin. Wow! The pre-sale checklist and Roy Reichow’s (National Wood Floor Consultants, Inc.) phone app that lets the installer calculate any expected anticipated shrink/swell so that problems can be avoided up front is worth the whole course. Thank you for sharing this, Roy!

 

 

Reclaimed Wood Class and Road Trip

Goodwin was excited to present, “Architectural and Design Uses of Reclaimed Wood” to 62 architects at MiaGreen. We answered lots of questions about installation, moisture control and sustainable forestry.  The story behind sinker cypress and the process of recovering logs always engages the audience.  A good time was had by all!

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While in South Florida, we visited a number of friends to show off Goodwin’s new factory finished reclaimed wood, including Moor, Baker & Associates Architects, P.A. and Bonded Floors in Vero Beach (who we’ve worked with for over 20 years).

Congratulations Chris Baker of Moor, Baker & Associates Architects, P.A. !

Congratulations Chris Baker of Moor, Baker & Associates Architects, P.A. !

We also stopped by Uline’s vacation home in Everglades City to see their Goodwin engineered floor. As we made our way up the coast, we made a stop at Architect’s Unlimited in Naples and at Chico’s Headquarters in Ft Myers. Chico’s founders, Marvin and Helene Gralnick put a Goodwin Heart Pine floor in their home 25 years ago. The Gralnick’s wanted to use Goodwin’s Wild Black Cherry flooring in their new stores; however, solid unfinished wood proved too challenging for commercial contractors.

Our good friends Marvin and Helene Gralnick, founders of Chico’s

Our good friends Marvin and Helene Gralnick, founders of Chico’s

Today our factory finished engineered floor in any custom color is ‘install ready’ for high-end commercial or residential projects. Thank you Marvin and Helene. We were honored to provide you with your River-Recovered ® Antique Heart Pine floor!