Everyone Learned a lot at the NWFA Certified Sales Professional Class

The NWFA Certified Sales Professional Class held at Goodwin Company last week was well received by all. Even 40-year veterans such as Gary Smith of Custom Hardwood and myself garnered new knowledge and tips. Instructor Roy Reichow, National Wood Floor Consultants, was personable and engaging while sharing a great deal of expertise.

Roy drew wide eyes when he showed the class his “Stop Light” flyer explaining the relationship of relative humidity and flooring moisture content.  Jeffrey Forbes, Goodwin’s Marketing Coordinator said to me, “We need to save that flyer.”   The class was appreciative of the information.  I sympathized as I, too, felt the same after taking my first wood floor inspector class 15 years ago. Once you know everything that can go wrong when sales staff and installers are not informed and properly trained, it’s only natural to have a certain level of fear.

Roy restored a lot of confidence, however, when presenting his detailed Pre-Sale Checklist. In addition to the 180 technical slides from the National Wood Floor Association Class, Roy taught us how to document in-depth information about client preferences and site conditions to reduce the chance of a problem.

Goodwin Company is known for our precision milling and good fit. Roy complimented us on the design of our reclaimed engineered floor construction and how it avoids delamination in dry climates by placing the tongue and groove below the dark layer of the plywood that runs lengthwise. The lighter colored grain runs across the floor instead of down the length so can peel more easily.

Thanks Roy. You are a very helpful and entertaining instructor.  I think I speak for everyone when I say we certainly enjoyed your class!