It seems now more than ever, going green is important to consumers, which makes the building products industry a prime market to target. As a building products CMO, you are likely focused on this growing trend, but the key statistics from McGraw-Hill Construction give us even more of a reason to strive to reach the next level of eco-friendly products.
The study showed much anticipation for green building products over the next few years. It seems, homebuyers are going green for not only higher quality products, but also reduced energy costs. With the price to ‘go green’ declining, it is predicted the green home market is expected to grow from 17% in 2011 up to 38% in 2016 – a 21% increase in five years.
The new McGraw-Hill Construction Report, A Green Home Builders and Remodelers Study, predicts that the green home market is expected to increase five-fold by 2016, up from a $17 billion opportunity today.
McGraw-Hill Construction, a part of The McGraw-Hill Companies, released their findings at the National Association of Home Builders (NAHB) International Builders’ Show in Orlando.