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The Goodwin Difference

Goodwin Difference Quality Teamwork

Award-Winning Antique Wood Flooring from Florida’s Depths

Award-Winning, River-Recovered® and reclaimed luxury antique wood flooring. Multiple species, including 200-year-old Heart Pine and Heart Cypress. Designed and preserved by nature, carefully recovered and expertly refined. You deserve only the best!

Goodwin Difference Ax Cut Ends

The Wood that Stands the Test of Time

The rich history of our nation and ‘the wood that built America’ resonates throughout the centuries. From the caissons of the Brooklyn Bridge to Washington’s Monticello, the original virgin growth heartwood has stood the test of time. Hundreds of people walk on it everyday and it’s just as durable and beautiful as when it was newly installed back in the 1700’s and 1800s.

Goodwin Difference Process

The Goodwin Difference

  • Award-winning, nationally acclaimed, established technical expertise
  • Ecologically Harvested
  • Highest precision grading standards
  • Eight or more growth rings per inch
  • Guaranteed at least 200-500 years old
  • Handcrafted to suit each customer’s need
  • George Goodwin’s personal design and supervision
The Goodwin Difference



Our River-Recovered® Heart Pine is 100% Heart Wood

Sawyers along the river banks lost these logs back in the 1700s and 1800s. Preserved by the cool river waters in an oxygen-free sanctuary for centuries,

George Goodwin and his team recover the logs from Florida rivers and turn them into our signature flooring. Highly popular, this is the beautiful, durable wood that built America. Original antique heart pine flooring can be found in historic buildings such as Washington’s Mount Vernon home and Jefferson’s Monticello.

Goodwin’s Heart Pine is guaranteed to be 200 to 500 years old, which means it is 100% heart wood, has the highest level of hardness and is the same quality that was last available to your grandparents.


Our River-Recovered® Heart Cypress is commonly over 1,000 years old.

Heart Cypress is one of only a few remaining prehistoric species. Logged 150+ years ago and presumed lost, these original-growth Bald Cypress trees commonly lived to be 1,000 to 1,500 years old. They were true giants of the southeastern swamps, towering over 100 feet. Uniquely fine grained our River-Recovered® Heart Cypress often has 80 growth rings per inch. It adds grace and charm as paneling, trim, fireplace surrounds, mantles, whole slab tabletops, exterior projects and some flooring.  It was a favorite wood of architect Frank Lloyd Wright.


Building Reclaimed Wood from the Industrial Era

This magnificent antique wood had marks of time to prove the boards have already played a significant part in our country’s rich history. Legacy has somewhat more frequent and slightly larger knots than River-Recovered®. These coveted features occurred because the majority of the clear wood on the outside of the log was cut away to produce the legendary industrial revolution beam.


A Sustainable Difference

Goodwin connects with foresters and property managers throughout the Americas to provide beautiful wood that has been rescued or sustainably harvested. From old-growth trees felled during storms to wood rescued from properties and backyards, Goodwin is breathing new life into beautiful antique wood that otherwise would either be destroyed or sold for pennies on the dollar to mills not practicing sustainable or lean manufacturing.

Precision Engineered

Looks and Lasts Like Solid Wood

Goodwin Company’s precision engineered (PE) wood flooring is made from the same River-Recovered® and sustainable logs as our solid wood lines. Coated with high-quality, environmentally friendly products, PE wood flooring maintains a stunning finish for years to come.

Goodwin Difference Warehouse

Our Heart Pine Floors are 100% Heartwood

Goodwin’s “truth in marketing” philosophy ensures you are buying the most durable, beautiful Heartwood in the world. Grades with 50% sapwood may still be called “Heart Pine”, but only Goodwin can back the claim of offering wood which is truly “All Heart”.

Goodwin Difference George and Carol

The Industry Gold Standard

The more growth rings, the stronger the wood. The last published industry standards require at least six (6) growth rings per inch. Goodwin’s precision grading standards allow us to offer premium grades with eight (8) or more growth rings per inch.

Compare a Goodwin product against any other finished wood in the world and you will clearly see why Goodwin is the industry gold standard.

Satisfaction Guaranteed

If we don’t meet your specifications as agreed upon prior to shipment, we will refund all or part of standard stock, unaltered materials for up to 30 days after its arrival and before installation. No refunds will be given for custom orders.

Goodwin Provides a Lifetime Investment

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