Sinker Log CEU Seminar

Thank you, Kimal Lumber!

We received more feedback from our NWFA Certified Sales Professional class last week:

The tour of the facility was great, so many things to see and remember. It’s  amazing how just a few (all of your staff there) can make such a difference of how we take care of surroundings around us!  The class was fantastic, Roy was great. Very informative and down to earth presentation that anyone would and could follow, and understand.

Dave Short
Special Order Manager
Kimal Lumber & Hardware


You may remember this video of Matt Marwick, Precision Floorcrafters, using Goodwin’s antique heartpine log rounds to craft a floor at Kimal Lumber’s Sarasota location.

You can see many samples of Goodwin wood at Kimal, including engineered flooring, curly heartpine, cypress log rounds, cypress paneling, and pecky cypress. We value Kimal because they are one of the few independent lumber dealers in southwest Florida. They, like Goodwin, have a passion for providing high quality, sustainable products. And, they appreciate the beauty and value of sinker logs and old wood!

Their Event Center, located in Venice, Florida, was constructed using the latest Green Building practices.  It serves as a “living model” of Green Building Concepts and Sustainable Building Practices, while providing space for special events for the industry and the community.

Goodwin is proud to call Kimal Lumber one of our valued partners!

Everyone Learned a lot at the NWFA Certified Sales Professional Class

The NWFA Certified Sales Professional Class held at Goodwin Company last week was well received by all. Even 40-year veterans such as Gary Smith of Custom Hardwood and myself garnered new knowledge and tips. Instructor Roy Reichow, National Wood Floor Consultants, was personable and engaging while sharing a great deal of expertise.

Roy drew wide eyes when he showed the class his “Stop Light” flyer explaining the relationship of relative humidity and flooring moisture content.  Jeffrey Forbes, Goodwin’s Marketing Coordinator said to me, “We need to save that flyer.”   The class was appreciative of the information.  I sympathized as I, too, felt the same after taking my first wood floor inspector class 15 years ago. Once you know everything that can go wrong when sales staff and installers are not informed and properly trained, it’s only natural to have a certain level of fear.

Roy restored a lot of confidence, however, when presenting his detailed Pre-Sale Checklist. In addition to the 180 technical slides from the National Wood Floor Association Class, Roy taught us how to document in-depth information about client preferences and site conditions to reduce the chance of a problem.

Goodwin Company is known for our precision milling and good fit. Roy complimented us on the design of our reclaimed engineered floor construction and how it avoids delamination in dry climates by placing the tongue and groove below the dark layer of the plywood that runs lengthwise. The lighter colored grain runs across the floor instead of down the length so can peel more easily.

Thanks Roy. You are a very helpful and entertaining instructor.  I think I speak for everyone when I say we certainly enjoyed your class!

Wood Flooring Sales Certification Class

The National Wood Flooring Association (NWFA) Sales Advisor Certification class is happening right now at Goodwin. Wow! The pre-sale checklist and Roy Reichow’s (National Wood Floor Consultants, Inc.) phone app that lets the installer calculate any expected anticipated shrink/swell so that problems can be avoided up front is worth the whole course. Thank you for sharing this, Roy!



Two-Stepping it to Texas!

On the heels of working closely with the Texas Governor’s Mansion restoration team and providing reclaimed heart pine to exactly replicate its historic beauty, Goodwin will be traveling back to the magnificent state of Texas later in the year.

  • Preservation Dallas – September 10th

We are pleased to be presenting our CEU “Lunch and Learn” to this extraordinary organization. Special thanks to Irene Allender for offering us center stage!

  • 3rd annual Interior Design Society of Dallas/Ft. Worth’s Vendor Showcase – September 10th

We are privileged to introduce Goodwin to the areas esteemed designers and industry partners. Thank you, Christene Gee, for arranging this exciting opportunity.

  • Preservation Austin – September 11th

Angela Reed has invited us to present our CEU class to the distinguished members of Preservation Austin. Thank you, Angela! We’re excited to meet your distinguished members.

We are ironing out details for a few more stops in Texas. Do you have a presence in Texas? If so, contact us to find out more about our free CEU classes. We might just be able to squeeze you into our schedule!

Winding Up the Year in the Bayou

I so enjoy presenting Goodwin’s continuing education course, Reclaimed Wood… Architectural and Design Uses, to building design professionals. And New Orleans is a very exciting and eclectic place, so this week’s presentation was especially fun! Goodwin’s reclaimed wood often wins the distinction of Wood Floor of the Year by the National Wood Floor Association. And, […]