Why Goodwin Will Never Be a “Run of the Mill” Manufacturer

“Run of the mill” is one of those common phrases we often don’t put much thought into as it’s a term used in everyday, casual conversations to describe something that has little or no features that distinguish it from other things that serve the same purpose.

The phrase ‘run of the mill’ originates in the early 1900’s America and was used by factories to describe a commodity that was not graded or checked for impurities. This would result in a product that was not the best nor the worst, but simply average in quality. The expression later developed into the more figurative use around the 1920’s.

After more than four decades in business, Goodwin still refuses to settle for “run of the mill” standards. Architects, designers, and building design professionals especially appreciate the time, quality, and craftsmanship that goes into each and every Goodwin product:

• We use what is arguably the strictest grading standard in the industry. Our 100% American-made wood is milled with strict grading guidelines to ensure our customers truly enjoy the finest products on the market.

• Goodwin uses the best and most accurate machinery operated by skilled craftsman who have an eye for quality. In fact, founder George Goodwin is still the company sawyer!

• Our onsite storage facility ensures that our woods can be perfectly preserved until they are ordered. This means you don’t have to wait for the entire milling process to be complete or the season to be right to enjoy antique wood that looks freshly milled.

• We even offer proprietary finishes including Diamond 7 which is as strong as diamonds and preserves an antique heart pine floor well beyond that of other finishes.

Additionally, Goodwin’s signature product, River-Recovered® heart pine, is an antique wood with a unique story and quality unlike any other species. We have decades of experience with heart pine, cultivating and milling only the finest cuts of this sunken treasure. Goodwin also supplies a sizable selection of other exceptional woods that are sustainably sourced and held to an equal standard as our heart pine.

There have been many imitators over the years and there are still companies who claim the same standards as Goodwin.  However, the proof is in the quality and craftsmanship, which is why we challenge you to compare Goodwin’s wood side-by-side to any other finished wood in the world and you will clearly see why we are considered the industry gold standard.