Working with a Personal Antique Wood Specialist

When you purchase from Goodwin you become part of our family. Homeowners and building design professionals alike appreciate our honesty, attention to detail, and follow-through. When you partner with Goodwin, you are assigned a personal antique wood specialist who assists you every step of the way, including consulting with you to select the perfect species, size, and finish for your project.

  • Once your project has been slated for production, our antique wood specialists oversee the manufacturing and delivery.
  • Goodwin technical experts are then available to offer technical assistance and provide answers to installation questions.
  • Once installation is complete, your personal antique wood specialists continue to follow-up with you to answer any questions you may have (i.e. cleaning, maintenance, etc.) to ensure your complete satisfaction.

When you work with Goodwin, you are not just choosing the industry gold standard in antique wood, you are becoming a part of our family!

How may we help you transform your home or office?

“From the first contact we found ourselves treated like friends rather than customers. As Mary told you, we are proud to show our beautiful floors to our admiring guests. We think of George and his company as friends.”

Robert and Mary Ryals
McLeran House B&B, Wellborn, FL

Why Goodwin Will Never Be a “Run of the Mill” Manufacturer

“Run of the mill” is one of those common phrases we often don’t put much thought into as it’s a term used in everyday, casual conversations to describe something that has little or no features that distinguish it from other things that serve the same purpose.

The phrase ‘run of the mill’ originates in the early 1900’s America and was used by factories to describe a commodity that was not graded or checked for impurities. This would result in a product that was not the best nor the worst, but simply average in quality. The expression later developed into the more figurative use around the 1920’s.

After more than four decades in business, Goodwin still refuses to settle for “run of the mill” standards. Architects, designers, and building design professionals especially appreciate the time, quality, and craftsmanship that goes into each and every Goodwin product:

  • We use what is arguably the strictest grading standard in the industry. Our 100% American-made wood is milled with strict grading guidelines to ensure our customers truly enjoy the finest products on the market.
  • Goodwin uses the best and most accurate machinery operated by skilled craftsman who have an eye for quality. In fact, founder George Goodwin is still the company sawyer!
  • Our onsite storage facility ensures that our woods can be perfectly preserved until they are ordered. This means you don’t have to wait for the entire milling process to be complete or the season to be right to enjoy antique wood that looks freshly milled.
  • We even offer proprietary finishes including Diamond 7 which is as strong as diamonds and preserves an antique heart pine floor well beyond that of other finishes.

Additionally, Goodwin’s signature product, River-Recovered® heart pine, is an antique wood with a unique story and quality unlike any other species. We have decades of experience with heart pine, cultivating and milling only the finest cuts of this sunken treasure. Goodwin also supplies a sizable selection of other exceptional woods that are sustainably sourced and held to an equal standard as our heart pine.

There have been many imitators over the years and there are still companies who claim the same standards as Goodwin.  However, the proof is in the quality and craftsmanship, which is why we challenge you to compare Goodwin’s wood side-by-side to any other finished wood in the world and you will clearly see why we are considered the industry gold standard.

 

Meet Goodwin Company at the 2018 Southeast Building Conference (SEBC)

Goodwin Company will be exhibiting in booth #724 at the 2018 SEBC at the Gaylord Palms Resort & Conference Center in Orlando Florida.  The event takes place on Thursday, August 16th and Friday, August 17th.  If you plan to attend the conference or if you will be in the Orlando area during that time, be sure to stop by and say, “hi”.

Meet Goodwin Company at the 2018 Southeast Building Conference (SEBC)

We will be showcasing our signature River-Recovered® heart pine and heart cypress and highlighting our proprietary factory finishes and custom colors formulated specifically for Goodwin.  Learn about the antique wood trend and how building design professionals are incorporating antique wood contemporary design.  You won’t want to miss it!

Presentation – Building Design Uses of Reclaimed Wood

Michael Miller from Goodwin will be presenting “Building Design Uses of Reclaimed Wood” on Friday, August 17th from 10:10am – 11:10am.   Antique wood is trending, and it is especially popular in contemporary spaces.  This presentation demonstrates how you can incorporate antique wood into your projects and designs.  Earn CEU credits as well!

 

Goodwin Featured in Architectural Salvage & Antique Lumber News

Take a look at the May/June 2018 edition of Architectural Salvage & Antique Salvage News. Goodwin’s Amalie Arena and AIA Tampa Bay projects are highlighted on Page 6. Special thank you to Rich Ellis, Jr. for featuring Goodwin in this informative and engaging publication:

Read article

Family-Owned Goodwin Company Restores Beauty of Antique Wood Products

Special thank you to Tracy Wright and the Business Report of North Central Florida for writing and publishing an awesome feature on Goodwin Company. Check it out:

Read article

Southeast Building Conference (SEBC) – We Had a BLAST!

Goodwin had an incredible time talking with old friends and meeting new ones at the 2017 Southeast Building Conference (SEBC) held at the beautiful Gaylord Palms Resort & Convention Center in Kissimmee, Florida. We displayed some of our new products, including pre-finished River-Recovered® and reclaimed heart pine and heart cypress. Many of the people we spoke with confirmed that sinker cypress feature walls are all the rage, as more and more homeowners and businesses are exploring adding them to their home and offices.

Goodwin’s marketing manager, Jeffrey Forbes, produced a short video of highlights from the show. Enjoy!

Tree Fest at Swamphead Brewery

Goodwin was proud to be a corporate sponsor of the 3rd Annual Tree Fest , a yearly event to benefit the Alachua Conservation Trust.  Tree Fest, presented by Solar Impact, was hosted by our friends over at Swamphead Brewery. We were excited to collaborate with owner Luke Kemper and marketing director Brandon Nappy on this event.

A few years back, Goodwin provided our antique wood for Swamphead Brewery’s tasting room, affectionately named, “The Wetlands”. The focal point of the room is the feature wall behind the bar which represents every wood Goodwin offers.

Swamphead

The bar top is absolutely gorgeous and was handcrafted from heart cypress and heart pine log rounds hand scribed into one another for a 3D effect.

Swamphead

The seating area is clad in Goodwin’s River-Recovered® Heart Cypress Character, while the window surrounds are a mix of naily heart pine and select heart cypress.

It was exciting for us to see just how much Swamphead Brewery has grown into becoming a staple in the Gainesville community.  We were certainly honored to partner with them on Tree Fest.

Oh, and Amy Lamb of Native House Photography recently took some incredible photos of Swamphead Brewery.  Be sure to check them out:

Preserving the Past by Educating Our Future

Graduate Students Visit Goodwin for a Lesson in Reclaimed Wood

Goodwin Company is located just outside of Payne’s Prairie Preserve and within close proximity of the University of Florida (UF) campus.  This presents an opportunity for us to actively participate in education and environmental responsibility. Goodwin has partnered with UF to incorporate our antique wood into their contemporary, sustainable design projects, including:

  • The Dasburg House, home of Dr. Kent Fuchs, university president. This project featured Goodwin’s River-Recovered® Vertical Heart Pine, Legacy (building reclaimed) Vertical Heart Pine and Curly Heart Pine
  • The Otis Hawkins Center for UF athletes, which features 10,000 square feet of sustainable River-Recovered® Heart Pine ceiling and paneling.
  • The Periplanómenos Whistles featured on campus and handcrafted using Goodwin’s sinker cypress.

Last year, Goodwin had another opportunity to partner with UF.  We hosted graduate students from the school’s architecture program.  Jeffrey Forbes taught them about the history of Goodwin’s antique woods and our manufacturing process.  He also discussed the benefits of specifying Goodwin’s River-Recovered® and building reclaimed antique heart pine and heart cypress, especially in sustainable design. We believe we have an obligation to introduce students to reclaimed wood while emphasizing the importance of designing with sustainably sourced building materials. Through interactions with upcoming architects and designers, we hope to impact the future to reflect the craftsmanship and resiliency of our past.

Enjoy this short video highlighting their visit.

Dreams Do Come True… Sometimes They Are Just a Long Time in the Making!

Several years ago, we noticed an increase in the demand for pre-finished wood flooring.  So, we set out to find someone who was considered the best of the best in the industry to work with us.  It took three years before Dan Petersen appeared at our door after being introduced to us by a colleague. Dan is one of the best pre-finished wood experts in the business, as evidenced by the specially formulated finishes he has developed specifically for Goodwin.  Dan is talented and can provide the hardest finish on the market, produce any custom color unique to you and incorporate textures that look great on reclaimed wood.  Not to mention he is one of the smartest and nicest people you will ever meet! Dan operates Heritage Wood Finish Company here at Goodwin.

Finding Dan was only the first step.  Next, we needed a new building.  We drew up plans and applied to the County Growth Management office for a building permit for a factory finish facility. The County initially denied our request.  Today – after three more years of engineering, environmental and legal studies – we are very close to finally having our building.

As you can see, the turtles in our log pond are just as anxious as we are for it to be complete!

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Goodwin is one of the most fortunate companies, as we have been doing what we love for over 40 years. George Goodwin started pulling and sawing River-Recovered® logs in the mid-seventies and today he is still the company sawyer. He could hardly be happier!

Thank you, George, for an incredible 40 years. Here’s to our wildest successes yet to come!

The Goodwin Difference… Together, We Are as Strong as Our Wood!

  • Original River-Recovered® heart pine and heart cypress specialists
  • First reclaimed engineered floor “Made in the USA” right here at our mill
  • Environmentally, kid and pet friendly factory finishes, custom color and textures
  • Oldest family-owned and operated reclaimed wood company in the United States
  • River-Recovered and reclaimed flooring, paneling, siding, stair parts, moldings and lumber, solid/engineered, finished / unfinished

Please enjoy these photos of our new building – we are almost there!

When We Say Custom Crafted…

Did you know we have a huge pond filled with sinker heart pine logs right behind our mill? When we say custom crafted, we mean it!

As you know, George Goodwin is the pioneer of the River-Recovered® process. Goodwin Company has been recovering sinker logs from river bottoms for 40 years and turning them into the most beautiful wood flooring, wood paneling and wood ceilings in the world. We do not immediately mill all the logs we recover; instead, some find a temporary home in our log pond, which is the best way to preserve them until needed. This isn’t a new idea either. Historically, mill sites were often accompanied by log ponds as a way to preserve and easily move their raw materials. When you place a custom order, many times we head to the pond, select a nice sinker heart pine log and mill it just for you!

Sustainable design is the heart of what we do. Building design professionals work with us because we not only partner with them every step of the way, but our eco-friendly process and high quality, sustainable products qualify for LEED credits. Homeowners contact us because they desire more than a store-bought floor in a box that will likely not wear well and will need to be replaced in a few years. Our sustainable wood flooring, paneling and ceilings are handcrafted from centuries old sinker logs and are designed to provide you and your family with a quality product that can be enjoyed for generations to come!

Take a quick peek at our large and impressive heart pine log pond:

Ready for us to begin handcrafting your new wood floor, ceiling or paneling? Please give us a call!

Reclaimed Wood Class and Road Trip

Goodwin was excited to present, “Architectural and Design Uses of Reclaimed Wood” to 62 architects at MiaGreen. We answered lots of questions about installation, moisture control and sustainable forestry.  The story behind sinker cypress and the process of recovering logs always engages the audience.  A good time was had by all!

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While in South Florida, we visited a number of friends to show off Goodwin’s new factory finished reclaimed wood, including Moor, Baker & Associates Architects, P.A. and Bonded Floors in Vero Beach (who we’ve worked with for over 20 years).

Congratulations Chris Baker of Moor, Baker & Associates Architects, P.A. !

Congratulations Chris Baker of Moor, Baker & Associates Architects, P.A. !

We also stopped by Uline’s vacation home in Everglades City to see their Goodwin engineered floor. As we made our way up the coast, we made a stop at Architect’s Unlimited in Naples and at Chico’s Headquarters in Ft Myers. Chico’s founders, Marvin and Helene Gralnick put a Goodwin Heart Pine floor in their home 25 years ago. The Gralnick’s wanted to use Goodwin’s Wild Black Cherry flooring in their new stores; however, solid unfinished wood proved too challenging for commercial contractors.

Our good friends Marvin and Helene Gralnick, founders of Chico’s

Our good friends Marvin and Helene Gralnick, founders of Chico’s

Today our factory finished engineered floor in any custom color is ‘install ready’ for high-end commercial or residential projects. Thank you Marvin and Helene. We were honored to provide you with your River-Recovered ® Antique Heart Pine floor!

 

The Walls are Going Up!

Check out the progress of our new building.  The walls are going up!

We now offer a variety of pre-finish and color choices for our reclaimed wood. This building will allow us to keep more milled product on hand by providing acclimatized storage for engineered and factory finished stock.

Using a custom finish formulated exclusively for Goodwin, our factory finished reclaimed wood flooring and paneling are handcrafted and ready to install.

Contact us today for more information.

From Cinema Verde to the Oxford Film Fest….

Longleaf…the Heart of Pine will be screened at the Oxford Film Fest on Sunday, February 21st from 3:00pm – 4:45pm at Malco Oxford Commons – 206 Commonwealth Blvd – Oxford, Mississippi.

The documentary offers an intriguing look into the rich history and future of longleaf pine forests.  Preserving these treasures is imperative to ensure their survival for future generations to enjoy. After seeing the film, you will better understand how using River-Recovered® and antique reclaimed woods (vs. harvesting from new trees) promotes the longevity of these majestic forests.