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Goodwin’s Precision Engineered Heart Pine Wood Flooring

Take a look at this gorgeous Precision Engineered Heart Pine wood flooring that just came off of our finish line.  It is coated with Diamond 7, a proprietary finish developed by Heritage Wood Finish Company specifically for Goodwin’s River-Recovered® wood.

Goodwin’s Precision Engineered Heart Pine wood flooring is handcrafted using the same high quality heart pine as our solid wood lines.  And, unlike inferior engineered flooring products, ours has thick wear layers so it can be sanded over and over again.  These wear layers also help the floor remain flat in changing humidity.

Let’s take a look at some other interesting facts that solidify Goodwin’s position as the industry gold standard in engineered wood flooring:

  • Goodwin was the first reclaimed wood company in America to produce an engineered floor in the U.S.A
  • We use sustainable River-Recovered and reclaimed wood to produce our precision engineered wood flooring products
  • Safe for kids and pets – Goodwin uses low formaldehyde glues and a certified “green” back
  • Manufactured in long lengths to look like solid wood
  • Lifetime structural warranty on the floor
  • 20 year warranty on the finish

Looking to remodel your home or office in the upcoming year?  Goodwin’s Precision Engineered wood flooring experts are ready to help.  Give us a call today!

 

Incorporating Multiple Antique Wood Products to Achieve a Unique, Modern Look

This vintage beach home on Florida’s First Coast is being remodeled and incorporates a variety of Goodwin woods to achieve a unique, modern look.  Still under renovation, this home in sunny Ponte Vedra, Florida (near Jacksonville) is taking on a distinctive style all its own.

Once complete, the home will feature 2360sf of Goodwin’s Vintage Precision Engineered (building reclaimed) heart pine ceilings and floors.  This is the first time that we know of where an engineered product is being incorporated into a ceiling.  It looks absolutely gorgeous!

The custom crafted contemporary stair rail, stairs and treads are Legacy (building reclaimed) solid heart pine.  Legacy heart pine was also used for the upstairs hall shelves.  All Legacy wood was then stained a beautiful, deep, rich chocolate color.

Finally, the River-Recovered® Heart Cypress Character used on the vaulted ceiling contrasts nicely with the light gray painted walls.

We love sharing sneak peeks of building and remodeling projects in progress.  We look forward to posting stunning photos of this newly remodeled beach home once complete.

Wild Black Cherry Wood Feature Walls and Accents

Most people have seen wild black cherry hardwood flooring at one time or another, but did you know that the species is perfect for wood feature walls and accents, too?  Take a look at this beautiful office showroom for Avalon Park West community in Wesley Chapel, Florida.  Our good friend Chris Webb at CWebb Designs in Tampa crafted the interior using Goodwin’s wild black cherry. JNT Interiors was the designer on the project.

Photos by Bos Images

Wild black cherry wood floors have a history of being especially popular because of the arching grain patterns and slight mineral coloring.  These same unique features are also what makes is so desirable for wood feature walls, wood ceilings and accents.   Goodwin sustainably harvests this species and mills it into our exclusive wild black cherry engineered flooring, solid flooring, wood feature walls and wood ceilings.  Contact us today to find out how wild black cherry can add depth and warmth to your home or office!

Sustainably Harvested Wild Black Cherry Wood Flooring

Goodwin rescues trees which have fallen during storms and/or are scheduled to be cut down due to development. We work closely with foresters and land planners to sustainably harvest this beautiful wood to ensure it is not doomed to waste. One of the species we rescue is wild black cherry.

Wild black cherry primarily grows in the eastern half of North America and Mexico. Goodwin mills sustainably harvested wild black cherry logs into our solid wood flooring and engineered wood flooring. Some argue wild black cherry is more desirable than standard cherry because it often develops arching and/or burled grain patterns, along with slight mineral colors for added beauty. Wild black cherry’s natural coloration varies from deep pink to rich red brown tones.

This short but informative video shows Dan Petersen of Heritage Wood Finish Company pre-finishing a solid wild black cherry wood floor with a low sheen diamond 7 finish for one of our valued clients:

Our friends at The Sustainable Design Group in Gainesville, Florida are the architects for the remodeling of a home in Cedar Keys where the wild black cherry solid wood flooring you see in the video will be installed.

Interested in a wild black cherry solid wood floor or engineered wood floor?  If so, please give us a shout so we can custom craft a sustainably harvested wood floor just for you.

Raised Local

Local.  Growing up in a tourist destination, I often heard this word.  It was a defense people used or a title they adopted to identify themselves with their city.  Being a local seemed to give people a sense of self.  Today, I more typically hear the word local used to express the quality or integrity of a product, rather than a person.

Not too long ago, everything was local and distinguishing a product as such would have seemed redundant. But now, with just a few taps on our smartphones, we have access to almost any product worldwide.  Because of this, I find myself buying specific products online so I can read reviews and compare features to ensure I am getting the best.  But, when I do this, I am sacrificing locality for quality.  What if we didn’t have to make this choice?  What if I could have quality products, personalized to my needs, knowing they were still produced sustainably and locally?

Let’s take a look at Goodwin Company. They manufacture a high quality product available globally, but sourced and manufactured locally.

Quality- Goodwin offers 100% old growth heart wood that is harvested in compliance with the Florida Deadhead Logging Permit to ensure protection of ecosystems.

Personalized-The Heritage Wood Finish Company, in partnership with Goodwin, specializes in finishes for heart wood. Their finishes are second in hardness only to diamonds and are available in an array of colors. All finishes have low to no VOCs and are safe for children and pets.

floridaforestmapLocal– Goodwin wood is recovered from southern U.S. Rivers including Suwannee, Santa Fe, and the St. John’s Rivers. Goodwin was the first reclaimed wood company in America to manufacture engineered wood flooring in this country.

Sustainable- Wood is sourced from 19th century industrial buildings, storm damaged trees, and sustainably harvested forests. Sawmill shavings are sold to be used in Biomass plants and the company is looking for ways to implement a solar sawmill as well as wind energy.

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Lauren ColeyGuest Post by Lauren Corley

Lauren Corley is a guest author for Goodwin and is a senior in the Innovation Academy at the University of Florida studying Sustainability in the Built Environment with a minor in Innovation. She began her involvement with Goodwin at the 2015 Greenbuild conference in Washington D.C. She is from the Panhandle of Florida and gained an interest for sustainability and its use in space as a high school student. Since moving to Gainesville she has interned for the Repurpose Project as well as the Alachua County Public Schools under the Energy Conservation Specialist.

Dreams Do Come True… Sometimes They Are Just a Long Time in the Making!

Several years ago, we noticed an increase in the demand for pre-finished wood flooring.  So, we set out to find someone who was considered the best of the best in the industry to work with us.  It took three years before Dan Petersen appeared at our door after being introduced to us by a colleague. Dan is one of the best pre-finished wood experts in the business, as evidenced by the specially formulated finishes he has developed specifically for Goodwin.  Dan is talented and can provide the hardest finish on the market, produce any custom color unique to you and incorporate textures that look great on reclaimed wood.  Not to mention he is one of the smartest and nicest people you will ever meet! Dan operates Heritage Wood Finish Company here at Goodwin.

Finding Dan was only the first step.  Next, we needed a new building.  We drew up plans and applied to the County Growth Management office for a building permit for a factory finish facility. The County initially denied our request.  Today – after three more years of engineering, environmental and legal studies – we are very close to finally having our building.

As you can see, the turtles in our log pond are just as anxious as we are for it to be complete!

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Goodwin is one of the most fortunate companies, as we have been doing what we love for over 40 years. George Goodwin started pulling and sawing River-Recovered® logs in the mid-seventies and today he is still the company sawyer. He could hardly be happier!

Thank you, George, for an incredible 40 years. Here’s to our wildest successes yet to come!

The Goodwin Difference… Together, We Are as Strong as Our Wood!

  • Original River-Recovered® heart pine and heart cypress specialists
  • First reclaimed engineered floor “Made in the USA” right here at our mill
  • Environmentally, kid and pet friendly factory finishes, custom color and textures
  • Oldest family-owned and operated reclaimed wood company in the United States
  • River-Recovered and reclaimed flooring, paneling, siding, stair parts, moldings and lumber, solid/engineered, finished / unfinished

Please enjoy these photos of our new building – we are almost there!

To Bevel or Not to Bevel!

On A Factory Finished Wood Floor That Is…

Here is an article by Andrew St. James, Goodwin’s Technical Consultant:

After years of observing the performance of factory finished wood floors the micro-bevel has emerged as the standard side profile for prefinished flooring. Some building owners prefer the look of square edge flooring, but it is more difficult to achieve good results with square edge prefinished wood floor.

Installation of a square edge factory finished floor demands better jobsite conditions in addition to more skill and care in the installation process. If a square edge is raised slightly higher than the adjacent board not only is there a visual problem, the potential for later damage is increased. Here are some suggestions to help improve your outcome if you choose a square edge factory finished floor:

  • The subfloor must be precisely flat to assure alignment of adjacent boards. This requires more care to achieve variation less than 3/16” out in 10 feet or 1/8” in a 6-foot radius that is normally allowed.
  • Nailing must be precise and with even pressure to avoid exposed square edges. The elastic nature of wood allows deflection if some boards are pulled down too much (or too little) when nailing. When nails are not set evenly the result can be similar to that seen with subfloor irregularities.
  • Minor seasonal cupping caused by the growth ring structure is normal in solid wood.  Boards change size and shape slightly. This slight movement is more noticeable in a square edge factory finished product.

Goodwin’s micro-bevel starts at twenty thousandths of an inch and is less after sanding and finishing. The tongue and groove help maintain alignment of the board ends. This stabilizing effect combined with the better strength properties of the end grain of the boards minimizes the need to bevel the ends.

Goodwin’s Antique Longleaf Stained Brown Micro Beveled Edge

Goodwin’s Antique Longleaf Stained Brown Micro Beveled Edge

Please send us your feedback on this short summary of Pros and Cons on To Bevel or Not To Bevel!

Beveled Edge

Pros

  • Can be very slight
  • Minimizes noticeability of misalignment
  • Normal subfloor variance within industry standards is allowed

Cons

  • Concern of dust in the groove
  • Slight line visible between boards

Square Edge

  • Suitable for an onsite finish
  • Matches existing historic flooring
  • Avoids a slight line between boards
  • Subfloor requires more care to make precisely flat
  • More skill needed to nail precisely, with even pressure
  • Any over / under increases the potential for finish failure
  • Slight movement from seasonal changes is more noticeable

Thank you, Kimal Lumber!

We received more feedback from our NWFA Certified Sales Professional class last week:

The tour of the facility was great, so many things to see and remember. It’s  amazing how just a few (all of your staff there) can make such a difference of how we take care of surroundings around us!  The class was fantastic, Roy was great. Very informative and down to earth presentation that anyone would and could follow, and understand.

Dave Short
Special Order Manager
Kimal Lumber & Hardware

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You may remember this video of Matt Marwick, Precision Floorcrafters, using Goodwin’s antique heartpine log rounds to craft a floor at Kimal Lumber’s Sarasota location.

You can see many samples of Goodwin wood at Kimal, including engineered flooring, curly heartpine, cypress log rounds, cypress paneling, and pecky cypress. We value Kimal because they are one of the few independent lumber dealers in southwest Florida. They, like Goodwin, have a passion for providing high quality, sustainable products. And, they appreciate the beauty and value of sinker logs and old wood!

Their Event Center, located in Venice, Florida, was constructed using the latest Green Building practices.  It serves as a “living model” of Green Building Concepts and Sustainable Building Practices, while providing space for special events for the industry and the community.

Goodwin is proud to call Kimal Lumber one of our valued partners!

Everyone Learned a lot at the NWFA Certified Sales Professional Class

The NWFA Certified Sales Professional Class held at Goodwin Company last week was well received by all. Even 40-year veterans such as Gary Smith of Custom Hardwood and myself garnered new knowledge and tips. Instructor Roy Reichow, National Wood Floor Consultants, was personable and engaging while sharing a great deal of expertise.

Roy drew wide eyes when he showed the class his “Stop Light” flyer explaining the relationship of relative humidity and flooring moisture content.  Jeffrey Forbes, Goodwin’s Marketing Coordinator said to me, “We need to save that flyer.”   The class was appreciative of the information.  I sympathized as I, too, felt the same after taking my first wood floor inspector class 15 years ago. Once you know everything that can go wrong when sales staff and installers are not informed and properly trained, it’s only natural to have a certain level of fear.

Roy restored a lot of confidence, however, when presenting his detailed Pre-Sale Checklist. In addition to the 180 technical slides from the National Wood Floor Association Class, Roy taught us how to document in-depth information about client preferences and site conditions to reduce the chance of a problem.

Goodwin Company is known for our precision milling and good fit. Roy complimented us on the design of our reclaimed engineered floor construction and how it avoids delamination in dry climates by placing the tongue and groove below the dark layer of the plywood that runs lengthwise. The lighter colored grain runs across the floor instead of down the length so can peel more easily.

Thanks Roy. You are a very helpful and entertaining instructor.  I think I speak for everyone when I say we certainly enjoyed your class!

Reclaimed Wood Class and Road Trip

Goodwin was excited to present, “Architectural and Design Uses of Reclaimed Wood” to 62 architects at MiaGreen. We answered lots of questions about installation, moisture control and sustainable forestry.  The story behind sinker cypress and the process of recovering logs always engages the audience.  A good time was had by all!

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While in South Florida, we visited a number of friends to show off Goodwin’s new factory finished reclaimed wood, including Moor, Baker & Associates Architects, P.A. and Bonded Floors in Vero Beach (who we’ve worked with for over 20 years).

Congratulations Chris Baker of Moor, Baker & Associates Architects, P.A. !

Congratulations Chris Baker of Moor, Baker & Associates Architects, P.A. !

We also stopped by Uline’s vacation home in Everglades City to see their Goodwin engineered floor. As we made our way up the coast, we made a stop at Architect’s Unlimited in Naples and at Chico’s Headquarters in Ft Myers. Chico’s founders, Marvin and Helene Gralnick put a Goodwin Heart Pine floor in their home 25 years ago. The Gralnick’s wanted to use Goodwin’s Wild Black Cherry flooring in their new stores; however, solid unfinished wood proved too challenging for commercial contractors.

Our good friends Marvin and Helene Gralnick, founders of Chico’s

Our good friends Marvin and Helene Gralnick, founders of Chico’s

Today our factory finished engineered floor in any custom color is ‘install ready’ for high-end commercial or residential projects. Thank you Marvin and Helene. We were honored to provide you with your River-Recovered ® Antique Heart Pine floor!

 

The Walls are Going Up!

Check out the progress of our new building.  The walls are going up!

We now offer a variety of pre-finish and color choices for our reclaimed wood. This building will allow us to keep more milled product on hand by providing acclimatized storage for engineered and factory finished stock.

Using a custom finish formulated exclusively for Goodwin, our factory finished reclaimed wood flooring and paneling are handcrafted and ready to install.

Contact us today for more information.

Rolling on in!

Goodwin’s new building is literally “rolling” in!

We are excited because this facility will allow us to offer a variety of pre-finish and color choices for our reclaimed wood, while providing acclimatized storage for engineered and factory finished stock. As you recall, we had our groundbreaking ceremony back in December.

Our new product line features factory finished reclaimed wood flooring and paneling options using custom finishes formulated exclusively for Goodwin. And, it is manufactured using the same quality antique wood as our traditional lines. Each wood floor is handcrafted and ready to install.

Traditional colors: Black, Brown, Red, White
Custom colors: You name it, we will create it!
Textures: Smooth, Wire Brushed or Rough Surface

Benefits of Factory Finished Wood Flooring and Paneling:

  • Saves time and money on site
  • No hazardous air pollutants
  • Environmentally friendly; zero to low VOCs
  • Perfect for kids and pets
  • Durable and designed to stand the test of time

Call us today to learn more! We are now accepting orders for our new reclaimed wood flooring lines.

Goodwin Company Celebrates Expansion, Job Creation

Groundbreaking Commemorates New Facility Designed to Diversify Offerings and Create Jobs

image12343101313(Micanopy, FL) – Goodwin Company, pioneers of River-Recovered® heart pine and cypress, proudly announce the groundbreaking of their new facility. The expansion is part of a partnership with Heritage Wood Finishing Company and will bring new jobs to the region.

“Goodwin Company has experienced steady growth and success here in Alachua County,” said Carol Goodwin, President of Goodwin Company. “We look forward to contributing to years of future success in this region.”

Goodwin Company is active in the effort to spur growth opportunities for the region’s manufacturing industry as a whole. The company has been a steady presence on the Gainesville Area Chamber of Commerce’s Advanced Manufacturing Council, which has been instrumental in regional efforts to develop a manufacturing talent pipeline and advance policy decisions that support industry growth.

“We are elated to celebrate the growth of Goodwin Company and the job opportunities it will bring to the region,” said Susan Davenport, President/CEO of the Gainesville Area Chamber of Commerce. “We look forward to supporting the future success of manufacturing companies like Goodwin Company here in Alachua County.”

Goodwin Company was the first reclaimed wood manufacturer to produce engineered flooring in the United States (at the time, all other domestic companies were importing it from overseas). Today, consumer demand for pre-finished and custom color floors continues to grow. As a result, Goodwin has partnered with Heritage Wood Finish Company to develop proprietary, custom finishes specifically formulated for resinous River-Recovered® wood. The new facility will enable Goodwin to offer a variety of finish and color options, while providing acclimatized storage for engineered and factory finished stock.

“Our customers spoke and we have responded,” said Goodwin. “‘Install Ready’ flooring is in high demand. However, pre-finishing River-Recovered® wood is a challenge because of its resinous nature. Our proprietary, specially formulated coatings – one of which is second in hardness only to diamonds – allows us to satisfy the needs of customers who do not want to finish their floor on site. So, whether someone would like a clear pre-finished floor, or a custom color, we are now able to deliver!”

According to Goodwin, the Florida Small Business Development Center at the University of North Florida (FSBDC at UNF) played an integral role in the expansion.

“We’ve been working with Goodwin Company over the course of several years to help identify new market opportunities,” explains Dr. Phillip Geist, MBA, CBCP, CGBP, Area Director for the FSBDC at UNF. “We conducted a financial analysis and developed strategic and business plans designed to diversify Goodwin’s offerings to meet customer demand. This, in turn, will create new jobs and further contribute to the economic vitality of the region.”

Goodwin is partnering with the Gainesville Area Chamber of Commerce to conduct the official groundbreaking ceremony on Wednesday, December 9 at 10 a.m. at the Goodwin Company facility located at 106 SW 109th Place, Micanopy, FL 32667. Media is invited and encouraged to attend. For more information, please visit http://heartpine.com/rsvp/.

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About Goodwin Company

Founded in 1976, Goodwin Company is the building design industry’s trusted partner and preferred resource for fine antique reclaimed and River-Recovered® wood flooring. Goodwin has earned an indisputable reputation for using the strictest grading standards of any company in the marketplace. Additionally, Heritage Wood Finishing Company produces a line of superior finishing and color options formulated exclusively for Goodwin’s “install ready” flooring. Demand for rich, high quality flooring continues to flourish as esteemed architects, designers and builders specify Goodwin’s products for use in luxury residential homes, historical renovations and commercial projects including corporate office buildings, universities, libraries and high-end retail establishments. Prominent work includes: This Old House corporate offices, private residences of Bob Villa, Paul McCartney, Frank Lloyd Wright and Ted Turner, Weyland Art Gallery, Brownwood at The Villages, the Charnley-Norwood House, Naples Botanical Garden, University of Florida’s Dasburg House and the Texas Governor’s Mansion. For more information, visit www.heartpine.com.

Event Photos

 

Goodwin Partners with Andrew St. James to design Precision-Engineered Flooring

Once Goodwin found Andrew St. James, master flooring craftsman and as much of a perfectionist as George Goodwin, the company’s Precision Engineered “PE” wood floor design process flourished. His wood floor technical connections are among the best in the world and wood science is his passion.

Andrew prefers to do most of the testing himself rather than rely on others. “There isn’t a large body of research on engineered wood like the one that exists on solid floors,” he says. “We are charting our own path.”

After years of design and testing, Andrew was satisfied that the design yielded a floor that had longer lengths than most engineered, looked like a solid wood floor, could be sanded and refinished like solid wood and would avoid problems of some other engineered wood floors.

Andrew turned to Miguel Scannone, Goodwin’s Production Manager, to focus on the manufacturing. Miguel makes sure that all of Goodwin’s products are properly kiln-dried, well milled and graded to established guidelines. He was the natural choice to train and oversee the development of a manufacturing team and processes for the new product line.

Why Goodwin Precision-Engineered Might be Right for You

Goodwin began installing its engineered wood floors in commercial and residential projects in 2007. Still, the pre-finish was a concern. After tests with ten different pre-finish companies, Goodwin found a match to the company’s high level of craftsmanship and love of beautiful wood with Greyne Custom Wood Company of Charlotte, NC.

Greyne uses a vegetable-based oil, followed by an amberizing sealer with a high quality water-based topcoat that looks warm and natural. The finish truly has a furniture quality surface.

In addition to the River-Recovered® Antique Heart Pine, Goodwin offers its Precision-Engineered wood floor in building reclaimed antique heart pine, wild black cherry, antique heart cypress, walnut and mahogany (Andiroba) among other reclaimed or rescued woods. We’re ready to meet your needs for superior engineered wood floors.

We offer you on your Precision Engineered PE wood floor a lifetime structural warranty and 20 years on the finish. Call for a sample today.